The story behind the next step
Being great at the trade is just the beginning.
For many technicians, owning a business starts with a simple thought: “I could do this on my own.” What follows is a whole new set of responsibilities.
Follow Russ as he discovers HVAC and begins the journey toward business ownership. Through his experiences, explore the decisions, habits, and relationships that help a talented technician become a more capable owner.
Even though Russ is an HVAC guy, the lessons in this book apply to any and all small business that handle technical issues like plumbing, electrical, garage doors, windows & glass, pool & spa, security, locks, landscape and more.
This is business education through a story you can relate to and conversations you can carry into your own company.
Explore the introduction →Start thinking beyond the next service call.
Know your numbers.Connect the work in the field to pricing, costs, and the financial health of your business.
Build a company that works.Think through the systems and everyday habits that support consistent results.
Learn to lead people.Consider what changes when you become responsible for a team.
Keep the customer at the center.Build relationships and an experience people want to recommend.
Explore the book summary →